Radio Calico‘s logo has many different hats (or glasses if you will) designed for a new ad-free high definition music streaming service. It has been featured on billboards, buses, and a variety of merchandise in addition to its home website.

CLIENT: Radio Calico
DATE: October 4, 2022

Logos

Themed logos are on rotation according to seasons and holidays:

2023 New Year's design, and one of the first made for the series of billboard designs that would follow.
Nicknamed the "Cinco De Meowo" edit made for Cinco De Mayo, in which the radio added mariachi to its music library.
A Halloween design based on sugar skulls and candy corns. The website played themed intros and spooky selections for this event.
An Easter themed edit where Callie the Cat sports a rabbit-ear beanie and egg-themed headphones.
A star-spangled design made for Independence Day. You can see a fireworks show reflected in her glasses!
Callie the Cat is the mascot for Radio Calico - a high definition radio station that plays a variety of different genres of music - just like the variety of colors and patterns in a calico cat's fur.
The Santa Claws hat edit was the very first holiday re-theming of the brand and was accompanied with festive tracks on the station. This was the first holiday edit to appear on billboards as well!
The shamrock-colored St. Patrick's Day edit came with a variety of sea shanties and folk tunes added to the radios' library.
Callie the Cat goes on vacation for the summer themed edit, complete with a sweet plumeria blossom.
Callie the Cat dresses up like a pilgrim for Thanksgiving, and she would very much like some of that turkey please.
The first holiday theme to feature a color palette swap was Valentines Day, turning the brand pink! The radio played a variety of romantic tracks to celebrate as well.
Callie the Cat bundles up for the winter following New Year's Day and swaps her headphones for a pair of earmuffs! Stay warm, Callie!

Website

The homepage of the online radio station Radio Calico is displayed featuring its winter wear themed logo. The website features a teal and black color palette framed on ear side by two speakers. There are navigation and playback buttons available.

Signage and Advertising

Billboard: December 24, 2022
Bus Ad: January 3, 2023

You can add this Radio Calico branded bumper sticker rocking a faded grunge texture to your own car today!
Bus ad campaign seen around Florida's Space Coast, home of Radio Calico!
The very first holiday billboard ad campaign seen live featuring the Christmas Santa Claws hat logo.

Swag

Cinco De Mayo branded swag you can purchase all year round!
Grab yourself some Radio Calico branded socks in an assortment of colors.
Radio Calico branded pet food bowls that my own cat loves to eat out of!
Easter themed buttons available at the Radio Calico merch store year round!
Frank Kane, Radio-Calico.com

Frank Kane, President, Radio-Calico.com

“We wholeheartedly endorse Victoria for her exceptional creative thinking, impressive skill set, and remarkable patience. Her ability to collaborate with a particularly discerning client, like ourselves, is commendable. Working with her is always a pleasant experience, and she keeps us thoroughly informed about changes while delivering projects promptly and efficiently.”

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