Witchcraft Brews

This was a mock product campaign for potion-themed alcohol shots. The product was meant to be 100% reusable, as bottles could be refilled for a large discount. Flavors were Potion of Sight (absinthe), Potion of Health (tequila), and Potion of Sleep (vodka). Bottles could be purchased individually or as a set, which would come with a reusable wooden drink carrier. The product’s aesthetic was inspired by medieval metalworking, stained glass, and popular existing witch-themed stories like The Wizard of Oz and Harry Potter.

CLIENT: Personal Project
DATE: January 13, 2020